A fresh artisan coffee outlet has launched following a £300,000 transformation of a Nuneaton Co-op location. Bewiched coffee is now operating from premises within the Heart of England Co-op’s food hall on Kem Street. The establishment represents the chain’s inaugural venture in the town and has resulted in a section of the Co-op being converted to accommodate the café. The venue welcomed its first customers on April 27 after the extensive refurbishment, featuring a glass-fronted entrance and an internal doorway connecting to the Co-op itself. The interior provides accommodation for as many as 70 patrons, with additional seating available outdoors, and leashed dogs are permitted inside.
The arrival of this Midlands coffee chain branch has generated ten employment opportunities in the area. Anya Bennett, the manager who oversees the team, noted that reception has been encouraging and customers have shown strong appreciation for the beverages. She mentioned that during the opening phase, the business has connected with local residents through various activities, including in-store sampling sessions, photo opportunities with the company’s mascots, and a canine costume competition that proved particularly popular among dog owners.
The business was established in 2010 by Matt Fountain in the neighbouring county of Northamptonshire, having invested his payout from a previous job into opening an initial outlet in Wellingborough. The company now operates 20 branches across the region, including the Attleborough location. Matt observed that the collaboration with the Heart of England Co-op has progressed well. He explained that the new venue showcases a fresh design approach that incorporates subtle references to the wider brand identity while creating an enhanced atmosphere for the coffee experience, which he believes patrons will genuinely appreciate. He stated that the space looks impressive and the team remains committed to delivering their customary high standard of service alongside freshly roasted coffee of exceptional quality.